Once again, what is the Drew McIntyre obsession about?

I asked this a couple months ago, and I'm just gonna ask again, what is the obsession over Drew McIntyre??? He has an awesome theme, and great finisher, and is decent in the ring, but he has NO charisma, poor mic skills, and is just boring, with only Ted Dibiase Jr and Mike McGillicutty worse than him. Your thoughts?